"World Bakers' Day"
To strengthen government policy of ‘Make in India’ by encouraging people to innovate and bake. By observing World Baker’s Day, Assocom Institute of Bakery Technology & Management (AIBTM) set off to convey India can achieve anything if sphere of knowledge is broadened and if there is enough scope for experimentation with proper guidance. The company has plans to train 2000 persons associated with baking industry as it holds immense potential to multiply present estimated market cap of Rs 200 billion.
Baking industry is at a nascent stage in India and has a lot of potential to earn big revenues. By observing days like these, country is trying to open gates for skilled workers and those interested in baking industry. Country is trying to explore all grain based industry to promote skill and increase employment opportunities. Government institutions are organizing training programmes to interested individuals.
Build up pre-event excitement
Create an aura about the programme
Invite foodies, chefs and gourmet writers
Send invite at the right time and ensure there is enough attendance
Arrange for photoshoot
Post-event follow up by our team in Uttar Pradesh for coverage
Circulate photographs for encouraging people to post, share and use in their write-ups
Our team tirelessly worked for contacting institutes and informing them about the event by AIBTM. Bakery associations were informed about the workshop and tips that are going to be shared during the workshop. Media was duly informed for ensuring proper coverage of the event. Our team constantly kept in line with ‘Make in India’ policy, this encouraged people to attend the show as there was high level of curiosity among the public to find out how government is helping the baking industry as well.